Too many of your ideal customers are still wondering, “Is this brand for someone like me?”
And that uncertainty hinders conversion. Mosaic Studio fills the gaps in your marketing that leave that question unanswered.
We create original content, programming and experiences rooted in the needs, experiences and perspectives of the customer communities you want to grow with—so they don’t have to keep wondering whether your brand is for them.
They know.
Start with the consumer. Not the content.
The goal isn’t to create more content. It’s to create what your customers need from you.
That starts by going deeper into their world.
Different customers need different things from you.
So we don’t start with, “What should we make?” We start with:
- Who are we trying to serve?
- What do they need from us?
- What’s missing?
- What could we create that would matter?
Then we find the idea.
The format comes after the insight.
What we create
There isn’t one format for helping customers recognize, “This brand is for someone like me.”
Bring us a customer opportunity, an existing initiative—or explore an original idea of ours.
Mosaic Originals
Properties developed by Mosaic Studio around a specific customer insight, experience, need or opportunity. The brand doesn’t have to become the story. It can help make the story possible.
- Documentary
- Podcast
- Social series
- Live experience
Brand Originals
We go deeper into that customer’s needs, experiences and perspectives to uncover what your brand could create specifically for them—then bring it to life, or collaborate with your teams.
- Strategy
- Concept
- Creative direction
- Production
Content for Brands
You know the format or channel. We bring the strategy and creative thinking to make it matter.
- TikTok series
- Creator campaign
- Video
- Podcast
Creating for a customer community requires more than featuring them.
Putting someone in the content isn’t the same as creating something for them.
Start with what a particular customer community needs from your brand—and the role your brand can credibly play:
Create something that contributes value to their world, not something designed only to extract value from their attention. That’s how a brand demonstrates what marketing often only claims: “We get people like you.”
Great ideas only matter if you can bring them to life.
Mosaic Studio brings together strategy, storytelling and execution.
Our creative experience spans original documentary series, live experiences, video, podcasts and programming designed to make people feel something, understand something or experience something differently.
El Último Abrazo
Make people feel something.
An original eight-episode documentary series conceived and produced, culminating in a live red-carpet premiere.
Chispazo Inicial
Invest in a community.
An original live pitch competition created and produced, bringing entrepreneurs together to compete for $10,000 in funding.
Purple Rain
Make an ordinary brand moment remarkable.
A cinematic response to something as ordinary as telling customers, “We’re sorry.”
Listen to Them
Go deeper into their world.
An original podcast series exploring experiences and perspectives brands and organizations don’t always hear firsthand—from trust and representation to belonging, identity and what it feels like to be the only person like you in the room.
- Black consumers share what they want brands to do to earn their trust13 min
- All representation isn’t created equal. Black consumers share what works for them and what doesn’t13 min
- Are you using your brand’s power for good? How marketing impacts the way consumers feel about themselves14 min
- Black women are used to being the only ones like them in a room in professional settings. Here’s what it’s like18 min
Let’s create something for the customers you want to grow with.
Explore a Partnership
Great creative isn’t enough.
To fill a gap in your marketing, you first have to see the gap.
For nearly a decade, growth and customer experience strategist Sonia Thompson has helped marketers around the world—and clients including Fortune 500 companies and multinational brands—see where their marketing isn’t fully serving the customers they want to grow with.
Her work explores how identity, culture, lived experience and the messages people absorb about themselves and the world shape what different customers need from brands—and ultimately whether they consider, choose and stay with them.
Through consulting, frameworks, speaking, articles, podcasts and video, that work has reached millions and repeatedly returned to one deceptively simple question: “Is this for someone like me?”
Earlier in her career, Sonia spent nine years at Johnson & Johnson, working in marketing across some of the world’s most recognized healthcare brands.
Mosaic Studio brings those worlds together: the ability to see what’s missing, the strategic thinking to determine what belongs there, and the creative experience to bring it to life.
Frequently asked questions
How can we work together?
Partner with an existing Mosaic Original, collaborate on a custom Brand Original, or bring us a specific content initiative. We’ll explore your customer opportunity and determine the right approach together.
How do you measure success?
We define success around the job the work needs to accomplish—whether that’s building awareness, strengthening consideration, demonstrating product fit, deepening engagement or addressing a specific customer friction. Measures and reporting are agreed upon for each engagement.
Can you work with our existing creative or production team?
Yes. Mosaic Studio offers strategy, creative development and production capabilities. We can lead an engagement from concept through execution or collaborate with your existing partners, depending on the project.
What about budgets, timelines and ownership?
These vary by project and partnership structure. We establish scope, deliverables, production responsibilities, rights and commercial terms before work begins.
Make it obvious you’re for them.
Your customers don’t need every piece of your marketing to be created specifically for them. But they need enough to know you’ve considered them.
Enough to recognize their needs.
Their experiences.
Their questions.
Their world.
Enough that when they encounter your brand, they aren’t left wondering, “Is this for someone like me?”
They know. And that gives more of the customers you want to grow with a reason to consider—and choose—you.
What could your brand create for them?
Explore a Partnership Prefer email? Email Sonia