Last updated: [December 22, 2005]

Frictionless Growth Lab (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect information when you visit our website, engage with our content, or subscribe to our communications.

Information We Collect

We may collect personal information in the following ways:

Information You Provide Voluntarily

You may choose to provide personal information such as your email address when you:

• subscribe to our newsletter

• complete a quiz or diagnostic

• download resources

• sign up for updates or communications

• contact us directly

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• browser type

• device information

• pages viewed and time spent on the site

• referring URLs

This information helps us understand how visitors interact with our site and improve the experience.

How We Use Your Information

We use the information we collect to:

• deliver quiz or diagnostic results

• send insights, resources, and updates related to growth, marketing, and customer experience

• respond to inquiries or requests

• improve our website, content, and services

• communicate about offerings that may be relevant to you

We only send marketing or informational emails when you have opted in to receive them.

Email Subscriptions, Quizzes & Communications

When you provide your email address through a quiz, form, or subscription, we use it to:

• deliver your results

• share related insights and resources

• occasionally communicate about services or offerings that align with the topics you engaged with

You can unsubscribe at any time by clicking the unsubscribe link included in every email. Unsubscribing will stop future communications but does not affect the lawfulness of processing based on consent before withdrawal.

How Your Data Is Processed and Stored

We store and process personal data using trusted third-party service providers that support our business operations, such as:

• email delivery platforms

• quiz and form tools

• analytics and website performance tools

These providers process data on our behalf and only for the purposes described in this policy. We do not sell or rent your personal information.

We take reasonable steps to protect your information from unauthorized access, disclosure, or misuse.

Cookies and Analytics

Our website may use cookies or similar technologies to:

• analyze site traffic and usage

• understand visitor behavior

• improve site performance and content

You can control cookies through your browser settings. Disabling cookies may affect certain site functionality.

Embedded Content and Third-Party Links

Our website may include embedded content (such as videos or social media posts) or links to third-party websites. Embedded content behaves as if you visited the third-party site directly, which may collect data according to their own privacy policies.

We are not responsible for the privacy practices of third-party websites.

Your Data Protection Rights

If you are located in the European Economic Area (EEA), the United Kingdom, or another region with data protection laws, you may have the right to:

• access the personal data we hold about you

• request correction or deletion of your data

• withdraw consent at any time

• object to or restrict certain types of processing

To exercise these rights, you may contact us using the information provided below.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, you can contact us at:

Frictionless Growth Lab
sonia at soniaethompson.com