Email marketing still remains a highly profitable component of the marketing mix for many brands. Data shows that even after many years of people declaring email marketing is dead, it still returns on average $36 for every $1 invested.
Because email marketing is so effective, I thought it would be great to walk you through how five brands have made it work even harder for them as they work to engage and convert even more customers.
Links
Episode 152: Build a large and diverse audience with an email newsletter, with Maria Gharib
Episode 112: How to make your email marketing inclusive with Samar Owais
Visuals of examples mentioned in episode
Transcripsts
Get the episode transcript here
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