Most brands don’t know how much they could improve their conversions by optimizing their website and social media to also work for consumers from underrepresented and underserved communities.
Conducting a website and social media audit can highlight opportunities to deliver better experiences for all the customers you want to serve while improving your conversions.
In this episode, I walk you through how to get started with a website and social media audit for your brand.
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Visuals and examples mentioned in this episode
Transcripts
Get the episode transcript here
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