Sonia Thompson, Author at Frictionless Growth Lab - Page 2 of 17

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Sonia Thompson

198 articles published

In the image, we can see tacos with salsa and lemon.

How to Win the $2.8 Trillion Latino Market Most Brands Are Ignoring

In the image, we can see a fuchsia armchair on a bright yellow background, a painting on top of it, and a pineapple-shaped ornament.

Behavioral Scientist Reveals a Highly Effective Way to Improve Customer Experience for More People

In the image, we can see a circular paint palette with pastel watercolors and two brushes.

The Best-Practice Strategy Most Brands Ignore — And How got2b Used It to Drive Growth

In the image, we can see a cup of coffee on a delicately decorated table, with cinnamon and chocolate bars.

How inclusive brand partnerships drive real growth

In the image we can see a kind of recipe to enjoy a coffee with milk, cinnamon, and other ingredients.

Your inclusive marketing will struggle without this team dynamic

156 / 5.000 In the image we can see several pots made in three formats: some oval, others rectangular, and others shaped like little pigs, all in white.

The KPI Mistake That’s Costing You Customers (and How to Fix It)

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What Consumers Expect in 2025: Inside Kantar’s Global Inclusion Index

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What It Really Takes to Execute a Multilingual Content Strategy That Drives Global Growth

In a white armchair with pillows of the same color, we can observe a scorer and a pen by resting.

Inside the Inclusive Marketing Playbooks of Billion-Dollar Brands (and one million dollar one)

an orange sits on a grey table. At the top of the orange is the stem with two green leaves sticking out on the left side.

Why responsible marketing drives real business impact and growth

A single red flower that is halfway open and tilting over -- is sitting in a long vase with a thin neck, and filled with water. The vase is sitting in front of a blurry but sun-filled window with a white base, on top of a brown table.

Should You Really Send That “Opt-Out of Mother’s Day Emails” Message?

Getting better at brand inclusion: Feedback from consumers