Sonia Thompson, Author at Frictionless Growth Lab

Skip to content Skip to footer

Close

Sonia Thompson

202 articles published

A liquid mosaic. ots of pink, bluge, grey, green, and red. Signifies mosaic marketing.

Podcast, Strategy

General Market Marketing: Why It Limits Brand Growth — and What Smart Brands Do Instead

On a blue background -- are shown 3 medals hanging: bronze, silver, and gold. The ribbons holding each are red, white, and blue.

Podcast, Strategy

Brand Growth Strategy: Why Most Underperform — and the 7C Framework That Fixes It

On a black lit background, there is a white bowl in the center filled with a colorful bean base salad. It also has cherry tomatoes mixed in and green onions.

Podcast, Strategy

Community-Led Growth Marketing: How Dense Bean Salad Girl Grew 3M Followers—and What Enterprise Brands Can Learn From It

a corkboard that has an image of a green soccer (football) field on it, and there are plays on it -- like a playbook.

Traditional Growth Marketing Isn’t as Effective as It Should Be — Here’s the Modern Playbook

Colored horizontal lines that look like they are on an incline on a digital screen. They represent a glitch like you see when a channel doesn't have signal or is malfunctioning. It represents the glitch in modern marketing.

The Glitch In Modern Marketing

The Marketplace Shifts Reshaping Brand Growth in 2026

11 Crayola crayons of different colors are in a row -- and they are writing on a white piece of paper to reveal the lines each color makes on the paper. The lines are not straight -- and the crayons are not perfectly aligned

What Crayola’s Creativity Week Reveals About Building Brand Ecosystems That Last

Am image showcasing a Black man and woman holding each others arms. The Black man on the left, wearing a white tank with khacki pants. He has short black hair, and is smiling. He is leaning back from the woman as if he is trusting her to hold him up. The woman is on the right, and has her arms extended holding the mans arms. She is smiling and looking down, and wearing a brown, burnt orange flowy sundress. She has a short afro. Image Symbolizes trust in marketing.

Why Trust Is the Growth Lever Modern Marketing Can’t Ignore

A forrest with super tall bamboo trees. The view is from the bottom looking up -- and you can see breaks of sky a long ways off. Signifies frictionless growth -- that is impressive.

Frictionless Growth Marketing: Why This Show Evolved — and What the Market Is Asking of Brands Now

An image of the back of a purple phone case on a blue background. Coming out of the phone case are two "testimonial" or relevant social proof callouts -- showcasing 5 stars and a glowing review.

Relevant Social Proof: The Missing Link Between Customer Acquisition and Conversion

a school of orange fish are swimming in turquoise blue water and toward a lure in front of them.

Customer Acquisition Friction: Why Your Brand Feels Like a Bait-and-Switch (and How to Fix It)

An image of a cell phone on a grey background. A white hand is reaching out of the phone with a red magnet -- with white ends. The magnet is attracting 6 years inside quote bubbles - to signify customer acquisition strategies.

17 Customer Acquisition Strategies That Help Brands Win More Customers Today