SEO is a common strategy marketers use to attract a broader customer base. However, most SEO strategies do not effectively serve the needs of consumers from underrepresented and underserved communities. And as a result, SEO doesn’t often work so well as a customer acquisition strategy for diverse consumers.
But with an inclusive SEO strategy, SEO can effectively serve as a smart customer acquistion strategy for people from underrepresented and underserved communities.
In this episode, I walk you through my framework for an inclusive SEO strategy that will help you attract and retain a bigger, more diverse, and loyal customer base.
Links
Links and visuals mentioned in this episode
Transcripts
Get the episode transcript here
Found this post useful?
There’s more where that came from—get insights on the new rules of growth delivered to your inbox.
