enemy of Growth.
Insights featured regularly in leading growth and marketing publications:
How Category-Leading Brands Remove Friction Before It Slows Growth
The fastest-growing brands don’t wait for growth to stall before they act. They design customer experiences intentionally — identifying where friction shows up, removing it early, and aligning teams around what actually drives loyalty and performance.
This is how billion-dollar brands protect momentum, scale trust, and grow in increasingly complex markets.
A strategic overview of how today’s leading brands design for modern growth.
Growth rarely stalls for obvious reasons.
When growth feels harder than it should, friction is usually present. It limits progress in subtle ways — until it’s identified and addressed.